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1. Do I really need this?
I think you do!
Look, even if you think that you know everything about car deals, even if you sold cars for a living, I guarantee there is something in this book that will save you thousands of dollars.
It is my opinion that people do not want to be sold, and it is obvious that they despise the dealership style of selling.
They may want to buy, they may have already decided they would buy, (and it is obvious that it is possible to intimidate or torment people into buying cars, it happens every day) but they do not want to feel that the decision is not solely theirs. Obviously.
The problem, of course, is that dealers NEED to sell cars, and if you are walking on the lot out of nowhere, you are viewed as truly a gift from above.
On most lots, it just makes fiscal sense to torture you if you decide you want to leave without buying on the knowledge that 15-20% of those will buckle after hours of pressure.
They know you will not be coming back, so what do they lose by further alienating you? It is kinda like someone on death row committing another murder...who cares? You are not going to NOT come back more...
Since the moment I opened my own shop, I have never been in a position of needing to sell something.
I have never carried inventory because I was determined to always be on the side of the consumer. I knew that I could work directly for the consumer, get them the best price and deal in the state, and still be compensated fairly for my effort.
I have never allowed depreciation to get a leg up on my clients, in fact it is just the opposite. My clients have depreciation working for them.
That is why you do not see a bunch of pictures or photos of cars here. It is because my role is to see cars as pieces of a financial puzzle. It is my great joy to show folks that they can buy their dream car with the same or less money they are now spending on a car that is strangling them, but other than that...I don't care.
Each car represents a unique depreciation pattern. Some will work for you, some will work against you. ALL will have a dramatic effect on your finances.
This book is about controlling the money in a car deal, not only today but during the lifetime you own your car.
It is also about controlling the pace of the deal, where each methodical action leads to the next.
It is about controlling the environment in which you make your purchase.
It is about being in control not of people, but of the process--the deal itself.
The time.
The money.
This is what is meant by 'car buying serenity'.
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